Alida Horsley - UX Designer
A problem-solver, championing business goals and user-needs
10 years partnering with Canada’s prolific institutions & successful start-ups.
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Breaking away from aimless engagement
Deconstructing Engagement in order to connect with customers on their own terms.
7 minute read
Want to show customers you care? Look to “the researcher”
The key to customer engagement is to create a website that is trustworthy, clear, and supports the customer’s goals.
9 minute read